The Latest Entries

Logorama: Best Animated Short Oscar 2010

Francois Alaux, Hervé de Crecy and Ludovic Houplain’s Oscar-winning animated short film, Logorama, is a hard boiled story set in a world where everything is a logo.

You’re welcome.

OK Go and Rube Goldberg

I thought about how one goes about creating a Rube Goldberg machine – and the more I thought about it, creating Rube Goldberg machines is kind of what I do.

More on that later.

For now, here’s one of the better Rube Goldberg machines, made possible by the creative technologists at Syyn Labs.

MITX Mobile Presentation

On Friday the 19th I was honored to be asked to speak on mobile application strategy as a component of a service to customers. The presentation was short – 12 minutes long – but I hoped I conveyed a bit of value in that time. Hell, Justin Timberlake, Timberland and Madonna only needed a third of that to save the world.

You can read more about the event, including my illustrious co-speakers - Raj Aggarwal of Localytics, Steve Brykman of Apperian, Anna Callahan of RaizLabs, Dan Katcher of Rocket Farm Studios, and Yoni Samlan of Active Frequency - at the MITX blog. Thanks to Katie for covering the event, to Hill Holliday for hosting, and for Jaime for putting the event together.

Tagged: , , , , , ,

The State of the Internet

Creative agency and data visualization specialist JESS3 put together this onslaught of figures and numbers on what we do online. It does of nice job of showing some staggering figures without harping on their significance. By the time it takes you to register that Asia has nearly three times the number of Internet users as North America, you’re on to the next staggering figure.

Tagged: , , ,

Speaking@MITX: On Designing iPhone Applications

If you’re a UX designer or developer and you’re interested in learning about the hows and whys of designing mobile applications – specifically for the iPhone – then this event is for you.

I’m honored to be a member of the panel of experts for the MITX event “Designing iPhone Apps: It’s more than just beautiful coding.” on February 19, starting at 8:00 pm. Mobile experiences present a new level of design challenges, and the panel of folks assembled is second to none:

  • Steve Brykman – SVP, Lead Strategist, Apperian
  • Anna Callahan – Software Developer, RaizLabs
  • Dan Katcher - CEO & Co-Founder,  Rocket Farm Studios
  • Bryan Maleszyk – Senior Consultant, Experience Design, Molecular (that’s me)
  • Yoni Samlan – Partner, Active Frequency

This promises to kick off a great year of MITX experience design events. I hope to cover the basics, but I’ll also be talking about some of the mobile experience topics: Augmented Reality, Location-Based Services, and maybe even a bit about the iPad.

I’m Looking forward to mingling with the great folks above, – and I hope to see you there.

Tagged: , , , , ,

LaunchCamp Session:5 Ways to Develop Your Product

LaunchCamp, an open one-day conference for early-stage entrepreneurs and “intrapreneurs,” we put together by the good folks at Fresh Ground PR, took place yesterday at the Microsoft NERD center in Cambridge, linked with Social Media Breakfast Boston.  I had the pleasure of facilitating one of the break-out forums on product development.

The session was filled with great minds, and as usual I learned at least as much as I imparted. For those of you not at the session, here are the top 5 things we learned:

  • Think small. Break things up into small, manageable problems. Focus on the smallest possible challenge, innovate for solutions.
  • Converse. You’re solving people problems. Get them involved. Find influencers - on Twitter, in support forums, in private communities. Go where they are and get them involved right now. Show you care.
  • Listen. Social media presents the unique opportunity to listen. It’s cheap and it’s free.
  • Fail. Solving small, manageable problems gives you more room to fail, which mean more to room to innovate. Lots of small, focused failures nearly always lead to a big win.
  • Know your value. More importantly: Know you have value.

Bonus: Read Four Steps to the Epiphany. Apparently it’s good. I just ordered it.

Tagged: , , , ,

The Onion: Internet Archaeologists Find Ruins of ‘Friendster’ Civilization

I was just thinking this evening about our digital dossier, specifically about what digital archaeologists will be able to dig up hundreds of years from now from fragmented chips found buried in the rubble — and it turns out, The Onion was thinking about the same thing.

Tagged: , , , ,

Four Online Gimmicks that Failed

logo_imediaconnection

I recently wrote an article for iMedia Connection called 4 Online Gimmicks that failed. Some hightlights:

ARTICLE HIGHLIGHTS:

  • When telling a story, make it at least tangentially related to the brand
  • Although it’s cliche, participating on equal footing with consumers is a necessity
  • Once you’ve established a circle of trust, it is critical that you not break it

Feel free to leave comments – here is fine, but on the article is best. I’d love to hear your feedback!

Tagged: , , , ,

The Michelin Guide: Brand as a Service, circa 1900

Molecular Voices

I occasionally blog over at my company's blog, Molecular Voices.

I’ve been chipping away at the stack of New Yorker magazines that have accumulated on my nightstand recently. One of the better articles was John Colapinto’s “Lunch with M.” from the November 23, 2009 edition, in which he tags along with a reviewer for the New York edition of  the Michelin Guide.  I’ve been thinking about ways we, as designers, can help move away from our culture of consumption and help brands deliver real, sustainable value by focusing on providing service to the consumers. Based on that article, we can learn a lot from the Les Freres Michelin.

Tagged: , , , , ,

Cleaning the House, Prepping for Guests

Please excuse the wonkiness over the next day or so. The blog is undergoing a pretty significant overhaul and redesign, as I am preparing for my return to the written word.

Tagged:
  • Mobile SIte

    QR Code - scan to visit our mobile site

    This is a 2D-barcode containing the address of our mobile site.If your mobile has a barcode reader, simply snap this bar code with the camera and launch the site.