The Latest Entries

5 February 2010
By Bryan
In Events, Mobile, User Experience Design
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Speaking@MITX: On Designing iPhone Applications

If you’re a UX designer or developer and you’re interested in learning about the hows and whys of designing mobile applications – specifically for the iPhone – then this event is for you.

I’m honored to be a member of the panel of experts for the MITX event “Designing iPhone Apps: It’s more than just beautiful coding.” on February 19, starting at 8:00 pm. Mobile experiences present a new level of design challenges, and the panel of folks assembled is second to none:

  • Steve Brykman – SVP, Lead Strategist, Apperian
  • Anna Callahan – Software Developer, RaizLabs
  • Dan Katcher - CEO & Co-Founder,  Rocket Farm Studios
  • Bryan Maleszyk – Senior Consultant, Experience Design, Molecular (that’s me)
  • Yoni Samlan – Partner, Active Frequency

This promises to kick off a great year of MITX experience design events. I hope to cover the basics, but I’ll also be talking about some of the mobile experience topics: Augmented Reality, Location-Based Services, and maybe even a bit about the iPad.

I’m Looking forward to mingling with the great folks above, – and I hope to see you there.

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5 February 2010
By Bryan
In Business, Events
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LaunchCamp Session:5 Ways to Develop Your Product

LaunchCamp, an open one-day conference for early-stage entrepreneurs and “intrapreneurs,” we put together by the good folks at Fresh Ground PR, took place yesterday at the Microsoft NERD center in Cambridge, linked with Social Media Breakfast Boston.  I had the pleasure of facilitating one of the break-out forums on product development.

The session was filled with great minds, and as usual I learned at least as much as I imparted. For those of you not at the session, here are the top 5 things we learned:

  • Think small. Break things up into small, manageable problems. Focus on the smallest possible challenge, innovate for solutions.
  • Converse. You’re solving people problems. Get them involved. Find influencers - on Twitter, in support forums, in private communities. Go where they are and get them involved right now. Show you care.
  • Listen. Social media presents the unique opportunity to listen. It’s cheap and it’s free.
  • Fail. Solving small, manageable problems gives you more room to fail, which mean more to room to innovate. Lots of small, focused failures nearly always lead to a big win.
  • Know your value. More importantly: Know you have value.

Bonus: Read Four Steps to the Epiphany. Apparently it’s good. I just ordered it.

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21 December 2009
By Bryan
In Posts
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The Onion: Internet Archaeologists Find Ruins of ‘Friendster’ Civilization

I was just thinking this evening about our digital dossier, specifically about what digital archaeologists will be able to dig up hundreds of years from now from fragmented chips found buried in the rubble — and it turns out, The Onion was thinking about the same thing.

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3 December 2009
By Bryan
In Elsewhere, Marketing and Brands
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Four Online Gimmicks that Failed

logo_imediaconnection

I recently wrote an article for iMedia Connection called 4 Online Gimmicks that failed. Some hightlights:

ARTICLE HIGHLIGHTS:

  • When telling a story, make it at least tangentially related to the brand
  • Although it’s cliche, participating on equal footing with consumers is a necessity
  • Once you’ve established a circle of trust, it is critical that you not break it

Feel free to leave comments – here is fine, but on the article is best. I’d love to hear your feedback!

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1 December 2009
By Bryan
In Molecular Voices, Service Design
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The Michelin Guide: Brand as a Service, circa 1900

Molecular Voices

I occasionally blog over at my company's blog, Molecular Voices.

I’ve been chipping away at the stack of New Yorker magazines that have accumulated on my nightstand recently. One of the better articles was John Colapinto’s “Lunch with M.” from the November 23, 2009 edition, in which he tags along with a reviewer for the New York edition of  the Michelin Guide.  I’ve been thinking about ways we, as designers, can help move away from our culture of consumption and help brands deliver real, sustainable value by focusing on providing service to the consumers. Based on that article, we can learn a lot from the Les Freres Michelin.

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18 August 2009
By Bryan
In Personal
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Nearly Complete…

After a number of hours sweating on a leather couch and trying to figure out why several things on this new blog effectly exploded over the weekend, I believe I’ve fixed all issues.

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20 July 2009
By Bryan
In Personal
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Cleaning the House, Prepping for Guests

Please excuse the wonkiness over the next day or so. The blog is undergoing a pretty significant overhaul and redesign, as I am preparing for my return to the written word.

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11 February 2009
By Bryan
In Molecular Voices, Service Design
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Psst. Over Here.

Molecular Voices

I occasionally blog over at my company's blog, Molecular Voices.

I’ll be blogging occasionally, along with the rest of my experience design, digital strategy, and emerging technologies brethren, over here at Molecular Voices. My first post, about the New York Times as a Service Platform, is up!

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12 January 2009
By Bryan
In Humor, Service Design
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Lessig on Colbert Report

Thanks to the wonders of DVR technology, I might have missed Larry Lessig publicity stop on The Colbert Report last Thursday. Lessig was there to promote his new book Remix: Making Art and Culture Thrive in the Hybrid Economy.

It was a brief but enjoyable interview; Colbert clearly gets the value of the hybrid economy (he of the Green Screen Challenges), but he’s still Stephen Colbert, so he behaves badly as he always does. Does Larry look a little frazzled?

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7 January 2009
By Bryan
In Humor, User Experience Design
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Bizzarro Stop Sign Design

I love questions that start with the words “what if.” What if dogs suddenly gained the power of logic and rationality? What if the moon were made of cheese? What if we had no thumbs?

“What if” questions spawn the greatest conversations.

With a tip to Ad Freak, this video asks the question “What if there were no stop signs?”

What if a corporate, groupthink agency designed the stop sign?

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