Currently Reading

I recently wrote an article for iMedia Connection called 4 Online Gimmicks that failed. Some hightlights:

ARTICLE HIGHLIGHTS:

• When telling a story, make it at least tangentially related to the brand
• Although it’s cliche, participating on equal footing with consumers is a necessity
• Once you’ve established a circle of trust, it is critical that you not break it

Feel free to leave comments – here is fine, but on the article is best. I’d love to hear your feedback!