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LaunchCamp, an open one-day conference for early-stage entrepreneurs and “intrapreneurs,” we put together by the good folks at Fresh Ground PR, took place yesterday at the Microsoft NERD center in Cambridge, linked with Social Media Breakfast Boston.  I had the pleasure of facilitating one of the break-out forums on product development.

The session was filled with great minds, and as usual I learned at least as much as I imparted. For those of you not at the session, here are the top 5 things we learned:

• Think small. Break things up into small, manageable problems. Focus on the smallest possible challenge, innovate for solutions.
• Converse. You’re solving people problems. Get them involved. Find influencers - on Twitter, in support forums, in private communities. Go where they are and get them involved right now. Show you care.
• Listen. Social media presents the unique opportunity to listen. It’s cheap and it’s free.
• Fail. Solving small, manageable problems gives you more room to fail, which mean more to room to innovate. Lots of small, focused failures nearly always lead to a big win.
• Know your value. More importantly: Know you have value.

Bonus: Read Four Steps to the Epiphany. Apparently it’s good. I just ordered it.