Archive for the ‘Apple’ Category

Hello, I’m a Mac.

June 25th, 2008 by Bryan | File under: Apple, User Experience Design

I finally made the permanent switch from a PC to a Mac — specifically, a sleek and juiced up MacBook Pro — after years of waffling over the convenience of compatibility (my previous 9-to-5 didn’t supply a laptop and required usage of Windows-only software) and the coolness of Apple’s experience.

Having drinks with a Mac-compatible friend one evening, I informed him of my imminent switch, and he warned me that Apple’s user experience doesn’t carry over to customer support. Perhaps suffering from the “That can’t happen to me!” syndrome, I wasn’t deterred and ordered up a shiny new laptop. What followed was a series of communication breakdowns, buck-passing, and ineptitude of a magnitude far greater than any I’ve ever witnessed with any product company.

(more…)