Archived Entries for case study

1 December 2009
By Bryan
In Design, Published
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The Michelin Guide: Brand as a Service, circa 1900

I’ve been chipping away at the stack of New Yorker magazines that have accumulated on my nightstand recently. One of the better articles was John Colapinto’s “Lunch with M.” from the November 23, 2009 edition, in which he tags along with a reviewer for the New York edition of  the Michelin Guide.  I’ve been thinking about ways we, [...]

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    Bryan Maleszyk is a digital strategist and experience designer based in Boston, MA. He currently plies his craft at isobar North America, where he advises clients on all matters of digital experience.

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