About Bryan
Bryan Maleszyk is a digital strategist and experience designer based in Boston, MA. He currently plies his craft at isobar North America, where he advises clients on all matters of digital experience.
This site is his outlet for thoughts on business, design, society, pop culture, and anything else that he's thinking about.
Latest from Twitter
- http://twitpic.com/2mhjlg 13 hours ago
- @bostonmarketer Changing the default browser breaks the closed but seamless experience Apple achieved, so no. Unless you jailbreak it. 17 hours ago
- @julianvelard In short: Yes. But nerd equals hipster now, so choose wisely. 1 day ago
- I'm at The Gallows (1395 Washington St, Union Park St, Boston). http://4sq.com/aj0yVS 1 day ago
- I'm at Coppa (253 Shawmut Ave, Boston) w/ 2 others. http://4sq.com/7XMY4a 1 day ago













Four Online Gimmicks that Failed
I recently wrote an article for iMedia Connection called 4 Online Gimmicks that failed. Some hightlights: ARTICLE HIGHLIGHTS: When telling a story, make it at least tangentially related to the brand Although it’s cliche, participating on equal footing with consumers is a necessity Once you’ve established a circle of trust, it is critical that you [...]